Nova Scottia campaign
Nova Scottia campaign

Confidence Boosters from Nova Scottia Being dressed right goes a long way in creating the "first impression", which goes unsaid as the "best impression". The current campaign "I Dream? I Do?quot; is a reflection of the brand attitude of confidence. The shirts and trousers from Nova Scottia are perceived not as mere clothing but as Confidence Boosters.

:: The Company   

The Maruthi Clothing Company
Maruthi Clothing Company
Started over a decade ago, Maruthi Clothing Company is the manufacturer and marketer of the ?/font>Nova Scottia?brand of Shirts and Trousers. Nestled in the IT corridor of Bangalore, the company is a part of the 125 crore Maruthi Group of Companies, the core business of the group being finance.

A long stint in the market as a sourcing partner to the best brands in the country helped the company gather the technical and marketing know-how of the garment industry. Capitalizing on the experience gained and recognizing the void in the market for mid segment brands that promise quality and reasonable pricing ? Nova Scottia was launched in the year 2000.

The resounding success of the brand has propelled the company to its current position, with a turnover of about 15 crore and is on the threshold of becoming a national brand.

The company plans to widen its product line by introduction of denims and designer wear, shortly.

Vasavi Apparels

Vasavi Apparels

Vasavi Apparels Pvt. Ltd. is a sister concern of Maruthi Clothing Company. The unit exclusively caters to the export needs, primarily for the European countries and also is a sourcing partner for major brands in South India.


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